SCRTWPN

As well as being an excellent set partner while shooting, Paul did the keying and comping and added the excellent MoGraph work.

JCK LAW

These 5 “testimonials” are paid actors – I wrote the scripts with John C Kim (the owner of the law firm). I produced, directed, edited, and did the color/touch-up work as well.

The project creative base was John’s desire to reach out and communicate the empathy he has for bankruptcy clients – that he and his firm “get it” – and these 5 stories are deeply reflective of the stories he has heard from clients time and again over 20 years of practicing bankruptcy law. They are non-traditional in that they are meant to be passed around organically as stories of reflection – people see themselves in the stories and use them as a springboard to communicate to the law firm, ultimately getting out from under their legal and financial entanglement by engaging JCK Law and obtaining their counsel.

Apparently, the approach works quite well. To see them in conjunction with the site’s branding to get an idea of how they fit into the overall strategy and structure of their brand, check it out here:

https://jcklaw.com/about-you/

CNBC

This is a two-plate piece I did with Paul Waszak of Parts & Labor (http://www.partslabour.tv/) for CNBC.

Plate 1 was a series of background lock-offs near the Flat Iron on 23rd and Broadway. We worked out that we needed a void in the relative center of the shot (for the actor’s later placement in the studio). These were 15 second interval exposures to create a “whipping and lively timelapse of busy city life and commerce” as per the creative brief.

Plate 2 was a set of performances against greenscreen keyed and lit to match the background plates.

NADA SURF “Waiting For Something”

I shot this in Ibiza with Violetta D’Agata directing. We edited together over the winter there and it turned into this magical music video – still very proud of it after all these years.

SURV

I got to work with SURV in Wilmington while the creative producer at WWAY TV3.

They are a quickly growing services company with a somewhat unique mission and an interesting approach. After getting to know them and their company, and working out what makes them special (an authentically good-natured group of young people that seek to make a living servicing the needs of others – doing chores for them) I worked out a script and delivered this for them:

Apparently, they are very happy with it … and want to use it for their national advertising. Not bad for a day’s work.

CHROMALLOY

Chromalloy is a powerhouse in the OEM turbine market, and they wanted to showcase it in advance of their read on the importance of turbines in the growing green economy. I did the cinematography and on-set creative direction for this piece in NJ & FL.

The factory as technological fetishism is something I enjoy doing quite a lot. There is so much fascinating work being done in manufacturing – the processes, the machines, the people … the result – all get to be explored and peered into. Multi-axial robot arms flipping around at breakneck speed? Yes, please! The only thing I fought for but didn’t get was the human in the middle perspective. I would have liked that. They wanted something that was more distanced and unobtainable, which works quite well when selling high-end turbines for extreme applications.

WEIGHTWATCHERS

This was a venture within Ogilvy to engage their client Weight Watchers in utilizing the new Flipboard app. While they did not proceed with the initial idea of “MomFeeds” they did work with Ogilvy to generate more “on brand” work utilizing the app and growing their social presence in the process.

I shot, directed, edited, did MoGraph work, and color corrected this piece for Ogilvy’s Eyepatch Studio with their creative direction and producing.

I shot this Calvin Klein in-store and web promo for their “Envy” line of apparel. Doug Keeve directing.

I shot directed and edited this with Violetta D’Agata providing B cam support.

I am fascinated with step-printing thanks to a day spent with Wong Kar Wai years ago. Getting professional-grade digital cinema cameras to accurately emulate the actual process of step printing is surprisingly challenging – the camera always wants to fix the “errors” – which are exactly what you are looking for.

We used silk stockings over old Nikkor lenses on a RED MX mixed with flashbulbs to create this look.

ISABELLE ARMSTRONG

I shot this show lead-in for LOGO’s show “Set-Up Squad” with San Francisco’s Gunshop providing the creative direction and vfx/editorial. This was quite a lot of green screen and match lighting against a practical set built at Broadway Studios in Manhattan. Silhouette structuring the lighting while high keying the talent and getting a usable key was a bit tricky, but we managed to pull it off quite fluidly.

I shot this promotional piece for BUCKHEAD Commons in Atlanta, GA. The brief quoted a “velvety print magazine feel – the languid luxury of affluent Atlantans of all appearances.”

Risqué lingerie is a tricky sell in video. You want to highlight the beauty in situ yet avoid poor taste. Sometimes sexy and provocative can be arousing and enchanting at the same time. That was my goal for this trunk show promotional for Collette & Sebastien (C&S). The video was for distribution amongst their prior customers to let them know they were coming around again with new garments, so the audience was women who had already purchased lingerie from them before. I talked with a few of their customers about how their lingerie made them feel, what they imagined of themselves when wearing it, and what they liked about the lingerie materials, design, and quality. The resulting research lead me to make this video for C&S. I wrote, shot, directed, and edited this for them. Shot on a BlackMagic Production Camera 4K with Canon lenses at the Metropolitan in Greenpoint Brooklyn.

I directed this for a Tongal contest about “baby’s bathtime” – we won 3rd place – but had a winner of a time making it. Sanya (baby) and Katya (mother) are good friends and were kind enough to entertain a playful lowkey production that resulted in a lovely capture of some of Sanya’s first days in this world. I shot this with a BlackMagic Production 4K camera and Nikkor lenses, edit and color in Davinci Resolve.

“Febreze Air Effects” for director Jonas Elrod

Jonas and I collaborated yet again on this spot for Febreze that was part of a larger campaign to sell the idea that Febreze really does sweep the stink away. We had dead fish, sweaty shoes, a sweaty bodybuilder (he had been asked to eat the foods that made him stink the most after a workout – he definitely read the assignment – we even had a goat – that pooped constantly on set, almost as if on cue. It was very fun and a somewhat ridiculous shoot as we were pulling people off the street in Manhattan to participate in our nosey focus group. I lit the scene and shot the sit-down interviews with a Canon 5D mk2.

For Cartier & Forbes Magazine

These pieces (and many others) were done for Cartier & Forbes as part of their “Make Your Move” branded content series on entrepreneurship and success for the Forbes.com BRANDVOICE platform.

I really enjoyed shooting these because I got to learn so much in the conversations about how truly successful entrepreneurs actually tic. RED One MX with Nikkor lenses:

I shot the following for Sprout Video (sproutvideo.com) – the director, Nick Leclair, wanted an “ordinary superhero” look with some fun action elements and a bit of visual buffoonery. If you go watch the follow-up videos about the features, you get a bit more of the “ordinary” but a little cheeky as well. The plates here: https://sproutvideo.com/features were shot once we finished the main video for the site. All done in one day with a Red Gemini and Ultraprimes.

US Airforce Civilian Service recruitment video

I shot this as another collaboration with director Nick Leclair. These were pieces shot on Air Force bases near Albuquerque, New Mexico, and Salt Lake City, Utah.

Nuclear missiles, silos, physics, science… a very interesting shoot! Sony F5 and FS7 with SIGMA lenses.

“INNOVATION” @ CAE Healthcare

Part 1 of a 3 part series for CAE Healthcare. CAE Healthcare designs and manufactures medical training simulators (robots!!!!!) and they do an amazing job of it. I got to go down to FL to their facility there and up to Montreal and film them in action.

The interviews were to support several initiatives that they were engaged in at the time. One major initiative was recruiting and retaining talent after a merger. There was some concern that talent would be disaffected and seek employment elsewhere – the innovation video was designed to counter that anticipated brain drain, and it seemed to have worked. Retention was at its peak, and so was talent availability coming in from mechanical engineering and robotic engineering schools. A little wonder what a good story can do…

BIRDSTREETS “Sleeper Agent” Music video – Dir. Joanna Choy

This was an editorial promo spot for a Food Network show – the show is supposed to be a “pressure cooker” so everything about it had to communicate pressure. I really enjoyed putting this one together for Vailns & Co. (http://www.valins.com/).